| Titolo | Grannies |
| Agenzia | adam&eveDDB |
| Campagna | The smarter choice - Anheuser Busch |
| Cliente | Anheuser-Busch |
| Marca | Bud Light |
| Data di Prima Diffusione/Publicazione | 2008 / 5 |
| Settore | Birre |
| Slogan | See the light |
| Trama | “Quad Bike” features a granny zipping about town on her Quad Bike in a super efficient manner. |
| Filosofia | First TV advertising developed specifically for the Irish market |
| Problema | Launched in 2006, Bud Light has been seen as a low alcohol “girly” beer to date by the Irish, however at 4.1% ABV (where “standard lagers average 4.3%) this was clearly a misconception that needed to be challenged – Bud Light is the smarter choice because it has a standard ABV but is lower in carbs and calories. BRIEF Position Bud Light as mainstream beer to overcome product misconceptions |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Irlanda |
| Colonna sonora | Wild Things |
| Advertising Manager | Alex Smith |
| Creative Director | Mike Crowe |
| Art Director | Rob Messeter |
| Director | John O'Hagan |
| Producer | Emma Cairns |
| Media Planner | Jenny Byrne |
| Agency Producer | Phil McCluney |
| Account Planner | Adrian Hinds |
| Account Director | Paul Matuszczyk |
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