HBO - "HBO Voyeur"

SPCSHP

SPCSHP Brooklyn, Stati Uniti

Premi

15371

Marca: HBO
Paese: Stati Uniti

Cliente: Home Box Office, Inc.

Titolo	HBO Voyeur
Agenzia	SPCSHP
Campagna	HBO Voyeur - Home Box Office
Cliente	Home Box Office, Inc.
Marca	HBO
Posted	Aprile 2008
Prodotto	hbovoyeur.com
Settore	Media/Editoria
Filosofia	HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Tipo di Media	Sito Internet
Lunghezza	105 seconds
Più informazioni	www.hbovoyeur.com
Director	Jake Scott
Producer	Jules Daly
Producer	Frances McGivern
Producer	David Mitchell
Account Supervisor	Jessica Mailloux
Creative Director	David Carter
Creative Director	Michael Smith
Copywriter	Greg Hahn
Copywriter	David Carter
Copywriter	Michael Smith
Casa di Produzione	Little Minx
Executive Creative Director	Greg Hahn
Art Director	David Carter
Agency Executive Producer	Brian DiLorenzo
Content Producer	Jiffy Iuen
Account Supervisor	Rob Rawley
Account Supervisor	Juliane Sunderland
Chief Creative Officer	David Lubars
Chief Creative Officer	Bill Bruce