Titolo | Home Fire Safety |
Agenzia | CHEP Network |
Campagna | Home Fire Safety |
Marca | QFES |
Data di Prima Diffusione/Publicazione | 2024 / 3 |
Settore | Pubblica sicurezza, salute, igiene |
Filosofia | A young family retrospectively describe how they survived a house fire in new work for Queensland Fire and Emergency Services (QFES) created by the Brisbane office of advertising agency CHEP Network. The campaign aims to educate every Queenslander about the two important things they need to do to avoid a life-threatening situation in the event of a house fire. Having interconnected, photoelectric smoke alarms is a vital step in alerting occupants to fires faster. Legislation requiring the alarms be installed in every Queensland dwelling comes into effect in 2027. The campaign also stresses the importance of making a fire escape plan with an agreed meeting place and practising it with the entire family so everyone knows where to escape to in the event of fire. The campaign launched across television, outdoor billboards, digital and social media, and was shot by director Tristan Houghton of Taxi Films with stills photography by Aubrey Jonsson of Compadre Picture Co. |
Tipo di Media | Televisione |
Lunghezza | |
Advertising Manager | Kyra Dunstan |
Advertising Manager | Shannon McBride |
Advertising Manager | Jacinta Rebelo |
Executive Creative Director | Phil Shearer |
Senior Art Director | Andrew Town |
Senior Copywriter | Laurie Ingram |
Senior Art Director | Shay Devery |
Senior Producer | Simone Greentree |
Strategy Director | Katie Peacock |
Managing Partner | Christine Gannon |
Account Director | Alexandra Pavlos |
Post Produzione | The Post Lounge |
Senior Post-production Producer | Brock Smith |
Editor | Sue Schweikert |
Colorist | Brett Manson |
Flame Artist | Rachel O’Connell |
Audio Post Production | Rosco Audio |
Casa di Produzione | Taxi Films |
Director | Tristan Houghton |
Executive Producer | Andrew Wareham |
Producer | Imogen Dick |
Stills | Compadre Picture Co. |
Stills Photographer | Aubrey Jonsson |