Titolo | Keyboard Queen |
Agenzia | BMF |
Campagna | Find Your Fit |
Cliente | The Athlete's Foot |
Marca | The Athlete's Foot |
Posted | Luglio 2012 |
Settore | Abbigliamento sportivo |
Trama | BMF has created its first brand campaign for The Athlete's Foot (TAF) with the launch of the "Find your Fit" campaign. Through a series of film-style documentaries, shot and directed by acclaimed director Hamish Rothwell from Goodoil, the campaign highlights the different ways people have found their fit. The campaign is a new direction for the brand and aims to create a stronger emotional connection with consumers. |
Tipo di Media | Televisione |
Casa di Produzione | Good Oil |
Agency Contribution | BMF |
Director | Hamish Rothwell |
Executive Creative Director | Carlos Alija |
Executive Creative Director | Laura Sampedro |
Creative Team | Michael Graziano |
Creative Team | Daniel Staudinger |
Creative Team | Carlo Mazzarella |
Creative Team | James Pash |
Creative Team | Andie Graham |
Creative Team | Trent Hendrick |
Producer | Chana McLallen |
Direttore della fotografia | Crighton Bone |
Account Director | Brad Smith |
Account Director | Alison Primmer |