| Titolo | David & James |
| Agenzia | Publicis Mojo Sydney |
| Campagna | Hidden Truths - Nescafé |
| Cliente | Nestlé |
| Marca | Nescafé |
| Posted | Aprile 2008 |
| Prodotto | Antioxidants |
| Settore | Caffe', The, Bevande al cioccolato, Bevande per colazione |
| Slogan | Coffee is a Natural Source of Antioxidants |
| Trama | Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans. |
| Filosofia | The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean. |
| Problema | The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. |
| Risultato | The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Più informazioni | www.hiddentruths.com.au/ |
| Production Company Producer | Angela Bray |
| Sound Design Company | Aleesha Dibbs |
| Agency Producer | Jasmin Ferguson |
| Art Director | Kirsty Gavin |
| Copywriter | Dean Hunt |
| Sound Design Company | Nick Maher |
| Director | Fiona McGee |
| Editor | Simon Njoo |
| Other | Florence Tourbier |
| Creative Director | Micah Walker |
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