Titolo | David & James |
Agenzia | Publicis Mojo Sydney |
Campagna | Hidden Truths - Nescafé |
Cliente | Nestlé |
Marca | Nescafé |
Posted | Aprile 2008 |
Prodotto | Antioxidants |
Settore | Caffe', The, Bevande al cioccolato, Bevande per colazione |
Slogan | Coffee is a Natural Source of Antioxidants |
Trama | Hidden Truths. The revelations of Ballet Dancers, train drivers, wrestlers, twins and coffee beans. |
Filosofia | The idea was to use real people, with real hidden truths, as a believable way of delivering the truth about the coffee bean. |
Problema | The aim of the campaign was to reveal a simple, yet hidden truth: The humble coffee bean is a natural source of antioxidants. |
Risultato | The truths shared are personal and real. The people and locations are real. Nothing is fabricated. At hiddentruths.com.au consumers can view four 2 minute short films, revealing more about each persons hidden truth. |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Più informazioni | www.hiddentruths.com.au/ |
Production Company Producer | Angela Bray |
Sound Design Company | Aleesha Dibbs |
Agency Producer | Jasmin Ferguson |
Art Director | Kirsty Gavin |
Copywriter | Dean Hunt |
Sound Design Company | Nick Maher |
Director | Fiona McGee |
Editor | Simon Njoo |
Other | Florence Tourbier |
Creative Director | Micah Walker |