Cité de l'architecture & du patrimoine - "BOOKSHOP"

Havas Paris

Havas Paris Puteaux, Francia

Premi

7525

Marca: Cité de l'architecture & du patrimoine
Paese: Francia

Cliente: Cité de l'architecture & du patrimoine

Titolo	BOOKSHOP
Agenzia	Havas Paris
Campagna	Campagne d'affichage 2015
Cliente	Cité de l'architecture & du patrimoine
Marca	Cité de l'architecture & du patrimoine
Posted	Novembre 2015
Settore	Musei e monumenti
Trama	Each year, the Cité de l’Architecture museum (architecture and heritage museum) in Paris receives 500,000 visitors, who come to admire scale models of monuments dating from the 12th century to the present day. The museum is also home to an architectural library.To emphasize that the library specializes in books about architecture, we’ve used buildings to create a bookshelf scene, with the Leaning Tower of Pisa as a bookend. And to inform that the cinema programme focuses on architectural films, we’ve used buildings to create the illusion of a cinema, with the view looking up to the bright sky above the buildings representing the screen.The aim of this ad is to encourage visitors to stop by at the library after they’ve looked round the exhibitions or to encourage visitors to find out what architectural films are showing at the cinema.
Tipo di Media	Stampa e stampati
Copywriter	Alain Picard
Art Director	Nicolas Harlamoff
Photographer	Surachai Puthikulangkura
Casa di Produzione	ILLUSION CO.,LTD
Casa di Produzione	la Manufacture Paris
Agency Producer	Thierry Grouleaud
Illustrator	Surachai Puthikulangkura
Production Company Producer	Somsak Pairew
Production Company Producer	Kitidej Rattanasuvansri
Production Company Producer	CLément Lafoy
Production Company Producer	Malik Kinde
Art Buyer	Isabelle Chevillon