Krungthai Bank - "Young Man and The Seal"

CJ Worx

CJ Worx Bangkok, Tailandia

Premi

4971

Marca: Krungthai Bank
Paese: Tailandia

Cliente: Krungthai Bank

Titolo	Young Man and The Seal
Agenzia	CJ Worx
Campagna	Young Man and The Seal
Cliente	Krungthai Bank
Marca	Krungthai Bank
Data di Prima Diffusione/Publicazione	2018
Settore	Istituti di Credito
Filosofia	‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audiences and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying.
Tipo di Media	Interattivo
Lunghezza	191 seconds
Executive Creative Director	Saharath Sawadatikom
Social Copywriter	Maytaporn Mujjalinkool
Associate Creative Director	Chalotorn Nuanthong
Associate Creative Director	Vuttichai Chongsanguan
Art Director	Nida Techakitteranun
Art Director	Saharath Sawadatikom
Art Director	Chalotorn Nuanthong
Copywriter	Nawaporn Suetrong
Copywriter	Vuttichai Chongsanguan
Strategic Planner	Saris Trakarnsrisunun
Project Manager	Autcharawan Laohachataroop
General Manager	Chawana Keeratiyutamonkul
Media Agency	Spore Bangkok
Account Director	Nakharin Uthaichalanon
Associate Digital Media Planning Director	Khwanchanok Poochaiwattananon
Digital Media Planner	Pacharaponr Wongwithoothai
Digital Media Planning Assistant	Thanakorn Sangchan
Communication Manager	Theerawut Sathitphattarakul
Account Executive	Monsinee Nareephot
Casa di Produzione	The Film Factory Ltd.
Director	Taya Soonthonvipat
Assistant Director	Wityawat Lakam
Executive Producer	Rewat Vorarat
Direttore della fotografia	Chankit Chamnivikaipong