Crayola - "Colors of the World"

dentsuMB

dentsuMB New York, Stati Uniti

Premi

2135

Marca: Crayola
Paese: Stati Uniti

Cliente: Crayola

Titolo	Colors of the World
Agenzia	dentsuMB
Campagna	Colors of the World
Cliente	Crayola
Marca	Crayola
Data di Prima Diffusione/Publicazione	2020 / 5
Settore	Varie
Trama	Crayola believes every child should be able to creatively and accurately color themselves into the world they see around them. The Crayola Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign the new inclusive crayon colors were uniquely developed and communicated to the world. The Crayola crayons are the first step in changing behavior to the way people of color are represented through different mediums. No matter their skin tone, ethnicity, ability or background, they can now be seen.Colors of the World answered a real need in the marketplace and the response was resounding. To date, the launch has resulted in 2.7 billion impressions, 1,014 placements and celebrity social advocates like Patricia Arquette, Jennifer Aniston, Holly Robinson Peete and Kristen Bell.
Tipo di Media	Product Design/Development
Lunghezza	118 seconds
Casa di Produzione	Subvoyant
Chief Creative Officer	Matt Ian
Executive Creative Director	Craig Cimmino
Producer	Lauren Lampasi
Account Executive	Valen Sparks
Account Supervisor	James McCawley
Music Producer	Stephen Stallings
Business Manager	Maria Gagliardi
Group Strategy Director	Grant Flannery
Manager Brand Equity & Activation	Mimi Dixon
President	Ida Rezvani
Senior Strategist	Mallory Jones
SVP, Brand Marketing and Digital Strategy	Josh Kroo