Titolo | Reactions |
Agenzia | Dare |
Campagna | Reactions |
Cliente | Time to Change |
Marca | Time to Change |
Data di Prima Diffusione/Publicazione | 2011 / 3 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Trama | An office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – ‘I’m ok, thanks for asking’ – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are. It introduces the new strapline: ‘It’s time to talk. It’s Time to Change.’ |
Problema | Debunk people's fears and awkwardness around mental health problems, so they feel more comfortable to talk about them. |
Tipo di Media | Televisione e Cinema |
Copywriter | Matt Lever |
Art Director | Helen Board |
Director | Tom Tagholm |
Casa di Produzione | Blink London |