Cards Against Humanity - "12 Days of Holiday Bullshit"

Bright Bright Great

Bright Bright Great Chicago, Stati Uniti

4741

Marca: Cards Against Humanity
Paese: Stati Uniti

Cliente: Cards Against Humanity

Titolo	12 Days of Holiday Bullshit
Agenzia	Bright Bright Great
Campagna	12 Days of Holiday Bullshit
Cliente	Cards Against Humanity
Marca	Cards Against Humanity
Data di Prima Diffusione/Publicazione	2013 / 12
Settore	Giochi e Giocattoli
Slogan	Cards Against Humanity Presents: 12 Days of Holiday Bullshit
Trama	Bright Bright Great worked with Chicago-based Cards Against Humanity, the #1 selling game on Amazon, to create holiday creative around their "12 Days of Holiday Bullshit" promotion. The promotion asked consumers to pay $12 in exchange for receiving 12 mystery items over 12 days in the mail.
Filosofia	Conceptually, Bright Bright Great wanted to add to the already dry and sarcastic humor of the Cards Against Humanity brand, by overwhelming the art direction with holiday imagery. BBG created 2 websites, a sign-up website to capture the 100,000 sign-ups and a second unveiling website to slowly pull back the curtain on the 12 products one day at a time. BBG also created the "Lump of Coal" video which was a parody of Cards Against Humanity's "Bigger Blacker Box" video, which for CAH was a product flop, so they wanted to poke fun back at it. Bigger Blacker Box video:https://vimeo.com/72905474
Problema	How to sell 100,000 slots for 12 holiday gifts as quickly as possible, while making it as easy as possible for a user to sign up.
Risultato	Sales where overwhelmingly better than expected. The product sold out all 100,000 slots in just over 7 hours. The campaign was a huge success.
Tipo di Media	Altre animazioni
Lunghezza	38 seconds
Più informazioni	http://www.holidaybullshit.com
Creative Director	Jason Schwartz
Art Director	Alex Sheyn
Art Director	Jennifer Hansen
Photographer	Drew Rios
Illustration	Alex Sheyn
3D Graphics	Alex Sheyn
Music	Noam Wallenberg
Music	Alex Sheyn
Music	Max Temkin