Jussi Jääskeläinen
Graphics at DDB Berlin
Berlin, Germania
TitoloTouring Washing Machine
Agenzia
Campagna The Recycling Campaign - Volkswagen
Cliente Volkswagen
Marca Volkswagen
PostedMag 2008
Prodotto Volkswagen Recycling
Settore Automobili/Motoveicoli
Trama Volkswagen are built to be up to 95% recycable.

This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness.
Filosofia We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater – because 95% of every Volkswagen scrapped car will become something new.

Merely 5% cannot be recycled.
Tipo di Media Case Study
Lunghezza
Market Germania
Graphic Designer
Photographer
Account Executive
Account Director
Graphic Designer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter

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