| Titolo | Heater |
| Agenzia | DDB Berlin |
| Campagna | The Recycling Campaign - Volkswagen |
| Cliente | Volkswagen |
| Marca | Volkswagen |
| Posted | Mag 2008 |
| Prodotto | Volkswagen Recycling |
| Settore | Automobili/Motoveicoli |
| Slogan | The Polo. 95% Recyclable |
| Trama | Volkswagen are built to be up to 95% recycable. This eco-friendly aspect is to be communicated in a surprising way to all Volkswagen drivers, potential new car buyers and everybody with a pronounced environmental consciousness. |
| Filosofia | We show Volkswagen cars moving through traffic as what they will once become: e.g. a washing, a fridge or a heater because 95% of every Volkswagen scrapped car will become something new. Merely 5% cannot be recycled. |
| Tipo di Media | Stampa e stampati |
| Market | Germania |
| Graphic Designer | Jussi Jääskeläinen |
| Photographer | Matthias Koslik |
| Account Executive | Silke Lagodny |
| Account Director | Cathleen Losch |
| Graphic Designer | Olivia Nowak |
| Executive Creative Director | Bert Peulecke |
| Executive Creative Director | Stefan Schulte |
| Art Director | Tim Stübane |
| Copywriter | Birgit van den Valentyn |
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