Laive - "Substitute Workers "

J. Walter Thompson Lima

J. Walter Thompson Lima Lima, Perú

6295

Titolo	Substitute Workers
Agenzia	J. Walter Thompson Lima
Campagna	Substitute Workers
Cliente	Laive S. A.
Marca	Laive
Data di Prima Diffusione/Publicazione	2018 / 7
Settore	Altri doci al latte
Slogan	Substitute Workers
Trama	After 36 years, Peru went back to the World Cup. The only problem was that, because of the time zone, the matches where in working ours. A real problem for the ones who can’t stop... a real problem for a dairy factory. But, who can replace them in a country so desperate to watch their national team?
Filosofia	In Laive, we live more
Problema	A dairy factory can’t stop in an unexpected situation, so we needed a solution to help this Peruvians fulfilled their dream of watching their country in the World Cup after 36 years.
Risultato	+700k views in the first weeks +2,5 million impressions +40 unexpected resumes received +40 Peruvians replaced 1 entire country cheering for their team
Tipo di Media	Case Study
Lunghezza	114 seconds
Colonna sonora	Sin Anestesia Studio
Chief Creative Officer	Diego Livachoff
CEO	Nestor Ferreyro
Associate Creative Director	Eduardo Meza
Copywriter	Luis Felipe Rios
Art Director	Fernando Guerra
Production Director	Monica Torres
Account Director	Lorena García
Senior Film Editor	Daniel Ayllon
Junior Film Editor	Macarena Sturmo
Film Director	Javi Altholz