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Richard Brim
Richard Brim
Executive Creative Director at adam&eveDDB
London, Regno Unito
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TitoloThe last photo
BriefWe needed to make suicide and suicide prevention a national conversation again.We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives.There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone. The activity reached over 90% of the UK population and 60% of people asked understood the message to be that “The signs of suicide aren’t always obvious”.
Agenzia
Campagna The Last Photo
Cliente Campaign Against Living Miserably (CALM)
Marca CALM
Data di Prima Diffusione/Publicazione 2022 / 6
Settore Fondazioni caritatevoli, Volontariato
Slogan Suicidal doesn't always looks suicidal
Trama 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%.
Tipo di Media Case Study
Lunghezza
Sound
Editing Company
Footage
Executive Creative Director
Audio Engineer
Music Supervision
Designer
Creative Team
Creative Team
Chief Creative Officer
Head of Production
Colorist
Head of Production
Executive Creative Director
Director
Assistant Integrated Producer
Motion Graphics
DP
Post Produzione
Editor
Assistant Producer
Sound Producer
Integrated Producer
Assistant Integrated Producer
Executive Producer
Audio Engineer
Color Producer
Music Producer
Music Producer
Casa di Produzione
Music
Music Publishing
Music Publishing
Press Relations

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