Kellogg Company - "Big Breakfast"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Stati Uniti

6390

Titolo	Big Breakfast
Agenzia	Leo Burnett Chicago
Campagna	Share Your Breakfast
Cliente	Kellogg's
Marca	Kellogg Company
Data di Prima Diffusione/Publicazione	2011 / 3
Settore	Breakfast Cereals
Filosofia	<!--StartFragment--> At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. Kellogg’s Share Your Breakfast campaign invites America to help kids in need through a simple act of sharing. When you share what you’re having for breakfast figuratively, Kellogg’s will share breakfast with hungry kids literally. Snap a quick photo of your breakfast, and MMS/text it to 21534 or upload it to us on shareyourbreakfast.com. For every photo posted, Kellogg’s will share breakfast with kids in school. Our goal? To help share one million breakfasts by the start of the 2011–2012 school year. <!--EndFragment-->
Tipo di Media	Televisione
Sound Design Company	Sound Lounge
Direttore della fotografia	Federico Alfonzo
Special Effects / VFX	Mark Edinoff
Editor	Mark Edinoff
Director	Tim Brown
Casa di Produzione	Spank Corp Ltd
Executive Producer	Emma Bewley
Copywriter	Daniel Fisher
Copywriter	Rick Brim
Art Director	Daniel Fisher
Art Director	Rick Brim
Executive Creative Director	Jim Bolton
Executive Creative Director	Don Bowen