EWA - "#DoneOnPeriod"

Publicis Romania

Publicis Romania Bucharest, Romania

3211

Titolo	#DoneOnPeriod
Agenzia	Publicis Romania
Campagna	#DoneOnPeriod
Cliente	European Women Alliance (EWA)
Marca	EWA
Data di Prima Diffusione/Publicazione	2019 / 3
Settore	Fondazioni caritatevoli, Volontariato
Trama	Romania, currently holding the Presidency of the EU Council, is unfortunately a country where gender discrimination still persists. The simple assumption that a woman is on her period is used as an insult. #DoneOnPeriod is a crowdsourced campaign that celebrates all the small and big achievements done by women while on their period. We launched the hashtag with the support of several Romanian personalities, who revealed that they were on their period when they succeeded in something important in their life. They engaged their audiences in sharing their #doneonperiod stories and soon the idea spread across Romania and abroad.
Tipo di Media	Social Media
Lunghezza	129 seconds
Casa di Produzione	Saga Film
Executive Creative Director	Silviu Nedelschi
Creative Director	Jorg Carlo Nicolò Riommi
Art Director	Cristian Anton
Copywriter	Albertina coacci
Copywriter	Ruxandra Drilea
PR Director	Monica Munteanu
PR Director	Andreea Grigorean
Agency Producer	Camelia Efrimov
Post Produzione	Animotion
Digital Strategist	Alexandra Caciur