All Brands - "Every Bottle Counts"

Publicis International Oy

Publicis International Oy Helsinki, Finlandia

Premi

8895

Questo spot fa parte della collezione ACT Responsible

Marca: All Brands
Paese: Finlandia

Cliente: Coca-Cola Company

Titolo	Every Bottle Counts
Agenzia	Publicis International Oy
Campagna	Every Bottle Counts
Cliente	Coca-Cola Company
Marca	All Brands
Posted	Gennaio 2008
Prodotto	New Bottles
Settore	Bevende Fredde/Acque minerali/Bevande calde
Slogan	Every Bottle Counts
Trama	Using the new bottles as the hero of the spot, a two man Coca-Cola Bottle Orchestra was put together, to showcase the importance of every single bottle. In the story our Coca-Cola Bottle Orchestra begin playing the opening note of Supertramps hit song, Give a little Bit, in a scenic city centre street in Helsinki using each bottle to blow a different note. As a crowd quickly gathers to watch the excitement, one of our heroes accidentally knock over one of his bottle he is playing, stopping the song before he can blow the most important note. Seeing what has happened a pretty young girl hands our hero her bottle, which he then uses to blow the final note before the song swells, and the crowd which has now become large enough to fill the entire street dances and signs along with great exuberance.
Problema	In January 2008 all major bottlers in Finland, in accordance with Finnish environmental authorities, were responsible to switch from a refillable bottle to recyclable bottle. Subsequently, when Coca-Cola Finland decided to be the first company out of the gates, with an integrated marketing campaign to launch the new recyclable bottle, all parties involved knew immediately that something totally original had to be created.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Finlandia
Music Production	Vapor Music Group
Executive Creative Director	Anthony Wolch
Account Executive	Heikki Veijola
Account Director	Carita Valve
Music	Joey Serlin
Art Director	Marcus Merkl
Director	Jalmari Helander
Production Company Producer	Hannu Kalliolahti
Post Production	Generator Post
Casa di Produzione	Woodpecker Film Oy