Stefania Savona
Communication Director at Publicis Italy
Milan, Italia
TitoloBathroom
Agenzia
Campagna Bathroom
Cliente Leroy Merlin
Marca Leroy Merlin
Data di Prima Diffusione/Publicazione 2015 / 6
Settore Utensileria per il fai da te'
Slogan it’s more than a bathroom when it’s made by you.
Trama Is the house we live in really "ours”? This question led us to the insight of the new Leroy Merlin (Italy’s market leader of DIY) TV campaign: "is your home only if you made it”. Because we want to go beyond the simple decorations and make it possible to transform what’s just a house into your home.The idea is to portray a significant moment in the life of a father and his teenage son, a boy who is growing. A moment in life never easy to manage and understand by a parent. Here is the chance to show the real value of DIY linked to the brand: by improving your home also improves your life. 
Tipo di Media Televisione e Cinema
Lunghezza
Colonna sonora Fabio Gargiulo
Executive Creative Director
Executive Creative Director
Associate Creative Director
Copywriter
Creative Supervisor and Art Director
Client Supervisor
Client Team
Client Team
Agency Producer
Casa di Produzione Think Cattleya
Director
Direttore della fotografia
Editor
Executive Producer
Producer
Creative Group Head Band
Post Production Audio
Music
Communication Director
Project Leader Communication
Project Leader Communication

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