| Titolo | Burning Billboard |
| Agenzia | Saatchi & Saatchi New Zealand |
| Campagna | The Way It Should Be |
| Cliente | NZ Sealord |
| Marca | Sealord |
| Data di Prima Diffusione/Publicazione | 2014 |
| Prodotto | Smoked salmon |
| Settore | Alimentari |
| Slogan | Smoked. The way it should be |
| Tipo di Media | Billboard |
| Lunghezza | |
| Casa di Produzione | Gorgeous Enterprises |
| Advertising Manager | Melissa Semmens |
| Advertising Manager | Sarah Sandoval |
| Executive Creative Director | Antonio Navas |
| Creative Group Head | Cory Bellringer |
| Creative Group Head | Matt Sellars |
| Agency Producer | Anna Kennedy |
| Designer | Rob Flynn |
| Account Planner | Sarah Hodgetts |
| Business Director | Shelley Winsor |
| Account Director | Katja Green |
| Director | Rowan Webb |
| Executive Producer | Edwina Monaghan |
| Direttore della fotografia | Kent Belcher |
| Editor | Zac Blair |
| Sound Design Company | Franklin Road |
| Media Agency | Starcom MediaVest |
| Media Director | Matt Kum |
| Media Director | Jesse Jones |
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