Titolo | Dance at Liverpool Street Station |
Agenzia | Saatchi & Saatchi |
Campagna | Life's for sharing - T mobile |
Cliente | T-Mobile |
Marca | T-Mobile |
Data di Prima Diffusione/Publicazione | 2009 / 1 |
Settore | Servizi per la telecomunicazione |
Slogan | Lifes for sharing |
Trama | Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the stations rush hour crowds to film the dance spectacular |
Filosofia | Lifes For Sharing. |
Problema | OBJECTIVE-Differentiate T-Mobile. ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with. INSIGHT Sharing and generosity are the new spirit of the age: after an age of selfishness & individualism people are yearning for collective experiences that they can share & make them happy. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Regno Unito |
Copywriter | Steve Howell |
Art Director | Paul Silburn |
Art Director | Kate Stanners |
Art Director | Rick Dodds |
Account Planner | Gareth Ellis |
Account Manager | James Griffiths |
Casa di Produzione | Partizan London |
Director | Michael Gracey |
Casa di Produzione | The Mill London |