Michael Gracey
Director at Partizan London
London, Regno Unito
TitoloDance at Liverpool Street Station
Agenzia
Campagna Life's for sharing - T mobile
Cliente T-Mobile
Marca T-Mobile
Data di Prima Diffusione/Publicazione 2009 / 1
Settore Servizi per la telecomunicazione
Slogan Life’s for sharing
Trama Saatchi & Saatchi planted hundreds of dancers and ten hidden cameras throughout the station’s rush hour crowds to film the dance spectacular
Filosofia Life’s For Sharing.
Problema OBJECTIVE-Differentiate T-Mobile.

ISSUE- People think mobile telcoms are just the same: utilities who you negotiate with.

INSIGHT – Sharing and generosity are the new spirit of the age: after an age
of selfishness & individualism people are yearning for collective experiences that they can share & make them happy.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Copywriter
Art Director
Art Director
Art Director
Account Planner
Account Manager
Casa di Produzione
Director
Casa di Produzione

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