Ronald Ng
Global Chief Creative Officer at MRM
New York, Stati Uniti
TitoloEye Contact Installation
Agenzia
Campagna Autism Speaks
Cliente Ad Council
Marca Ad Council
PostedMag 2011
Settore Istituzioni/Associazioni
Filosofia On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism. 
Tipo di Media Case Study
Chief Creative Officer
Executive Creative Director
Art Director
Creative Director
Director of Creative Engineering
Director
Director of Photography
Executive Producer
Visual Effects Director

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