| Titolo | Skoda Fabia - Bigger than it looks. |
| Agenzia | Nord DDB STO |
| Campagna | Skoda Fabia - Bigger than it looks. |
| Cliente | Volkswagen |
| Marca | Skoda |
| Posted | Ottobre 2007 |
| Prodotto | Fabia |
| Settore | Auto Nuove |
| Slogan | Bigger than it looks. |
| Filosofia | The solution for the billboard was to create an optical illusion that made the Fabia grow along when you droe past it. The billboard is part of a larger campaign where optical illusions illustrated that Skoda Fabia is Bigger than it looks. |
| Problema | Skoda Fabia is a small car with a almost impossible large interior. Show that Skoda Fabia is bigger than it looks on a billboard. |
| Risultato | Even if it had with the campaign or not, Skoda Sweden ran out of Fabia cars. |
| Tipo di Media | Billboard |
| Market | Svezia |
| Art Director | Lennart Claesson |
| Creative Director | Andreas Dahlqvist |
| Account Executive | Cattis Håkansson |
| Copywriter | Martin Lundgren |
| Account Director | Ann Ysten |
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