Titolo | Hidden words |
Agenzia | Different |
Campagna | Hidden words |
Cliente | Opera San Francesco |
Marca | Opera San Francesco |
Posted | Luglio 2022 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Trama | Opera San Francesco per i Poveri is an Italian non-profit organization that, for more than sixty years, has offered effective support to the people living in difficulty. The protagonists of this campaign are the real poor persons, they have volunteered their faces for these ads. Frequently these persons tend to deny their condition and to communicate this important aspect the campaign uses headlines that describe a normal life, but actually these headlines conceal a second sentence, highlighted between the words, which expresses and reveals a deeper state of poverty distress. |
Tipo di Media | Case Study |
Lunghezza | |
Chief Creative Officer | Francesco Guerrera |
Executive Creative Director | Massimo Del Monaco |
Associate Creative Director | Roberto Ferrario |
Associate Creative Director | Veronica Maggi |
Associate Creative Director | Fabrizio Frasca |
Junior Art Director | Angela Lasko |
Graphic Designer | Stefania Masiero |
Motion Graphic Designer | Simone D’Onofrio |
Production Studio | Cirasa Studio |