acam - "zebra crossing"

FCB Lisbon

FCB Lisbon Lisboa, Portogallo

4843

Marca: acam
Paese: Portogallo

Cliente: Auto mobilized citizens association

Titolo	zebra crossing
Agenzia	FCB Lisbon
Campagna	Zebra Crossing-AMAC
Cliente	Auto mobilized citizens association
Marca	acam
Posted	Ottobre 2007
Prodotto	institutional
Settore	Enti/Istituzioni/Organizzazioni no-profit
Slogan	1/4 of all traffic victims are pedestrians
Trama	Alist of dead people painted on the asphalt as the white stripes of a zebra crossing, simulating a war memorial. On the sidewalks, a claim said: ¼ OF THE VICTIMS OF ALL AUTOMOTIVE ACCIDENTS ARE PEDESTRIANS.
Filosofia	By using the media as the message, we created a powerful way of passing the message to pedestrians exactly on the spot where the problem exists.
Problema	Create awareness for the fact that a great number of automotive victims arent inside a car. Use the media as the message and make it during Safe Street Week, held by city hall annualy, to maximize awerness and take a lift of the national media involved in the event.
Risultato	The initiative exceeded the initial expectations and objectives as it become the ending ceremony for the Safe Street Week by gaining a political dimension, having the city government held a press-conference before national and local media at the location of one of the special zebra crossings.
Tipo di Media	Interattivo
Market	Portogallo
Account Director	Carlos Baptista
Photographer	Rui Carvalho
Production Company Producer	Heitor Estudios
Advertising Manager	Monica Frechaut
Account Executive	Sonia Goncalves
Copywriter	Filipe Graca
Creative Director	Duarte Pinheiro de Melo
Art Director	Helder Romao
Executive Creative Director	Luis Silva Dias