Executive Creative Director
at
Ogilvy & Mather Japan / Geometry Global Japan
Tokyo, Giappone
| Titolo | Lights 2 (video) |
| Agenzia | VML Ogilvy Japan |
| Campagna | Lights |
| Cliente | Adot.com |
| Marca | Adot.com |
| Data di Prima Diffusione/Publicazione | 2014 / 12 |
| Settore | Istituzioni/Associazioni |
| Slogan | A fresh perspective on social issues |
| Trama | To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created for ADOT.COM an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track ‘Creep’ by Radiohead. |
| Tipo di Media | Cinema |
| Lunghezza | |
| Colonna sonora | Creep |
| Più informazioni | adot.com |
| Casa di Produzione | ASD Lionheart |
| Creative Director | Ricardo Adolfo |
| Copywriter | Ricardo Adolfo |
| Copywriter | Joel Cruz |
| Copywriter | Francesca van Haverbeke |
| Chief Creative Officer | Ajab Samrai |
| Art Director | Ajab Samrai |
| Director | Dan Nathan |
| Producer | Anthony Taylor |
| Editing Company | Cut and Run London |
| Typographer | Maiya Wiester |
| Music | Radiohead |
More Work
SEE ALLSecond Life
- MARCA:
- IBM
- AGENZIA:
- Ogilvy & Mather Japan / Geometry Global Japan
See It
- MARCA:
- D&AD
- AGENZIA:
- VML Ogilvy Japan
Refresher Course
- MARCA:
- SC Johnson
- AGENZIA:
- VML Ogilvy Japan
88 Reasons
- MARCA:
- JFOODO
- AGENZIA:
- VML Ogilvy Japan
Beds Collection
- MARCA:
- Megamax + Moyai
- AGENZIA:
- VML Ogilvy Japan
Under Path
- MARCA:
- Megamax + Moyai
- AGENZIA:
- VML Ogilvy Japan
Station Bench
- MARCA:
- Megamax + Moyai
- AGENZIA:
- VML Ogilvy Japan
Pavement
- MARCA:
- Megamax + Moyai
- AGENZIA:
- VML Ogilvy Japan
Car Park
- MARCA:
- Megamax + Moyai
- AGENZIA:
- VML Ogilvy Japan