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Christophe Neyret
Christophe Neyret
Executive Managing Director at TBWA
Paris, Francia
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TitoloChaplin
Agenzia
Campagna New Colors
Cliente McDonald's
Marca McDonald's
Data di Prima Diffusione/Publicazione 2023 / 3
Settore Ristoranti e Fast Food
Trama With a print campaign with a powerful concept, which changes the colors of intergenerational icons and legendary uniforms that everyone knows, such as Chaplin, Zorro, an English guard, a vampire.
Filosofia The opportunity to put color in the daily life of the French at this end of winter.
Problema McDonald's France innovates and launches french vegetable fries, with beetroots, parsnips and carrots. An explosion of flavors and colors
Tipo di Media Stampa e stampati
Lunghezza
Colonna sonora Coming Thru
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Management
Account Management
Account Management
Account Management
Executive Creative Director
Executive Creative Director
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Associate Art Director
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