Uber - "Ubertoys"

DDB Paris

DDB Paris PARIS, Francia

Premi

20578

Marca: Uber
Paese: Francia

Cliente: Uber

Titolo	Ubertoys
Titolo (Lingua Originale)	Uber Toys
Agenzia	DDB Paris
Campagna	Ubertoys
Cliente	Uber
Marca	Uber
Data di Prima Diffusione/Publicazione	2018 / 12
Settore	Turismo/Viaggi e Trasporto
Trama	Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available.
Filosofia	As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you.
Tipo di Media	Televisione
Lunghezza	53 seconds
Advertising Manager	Michelle Lambert
Advertising Manager	Julie Touyarot
Advertising Manager	Pauline Rigommier
Advertising Manager	Lindsay King
Account Manager	Paul Ducré
Account Manager	Julie Haslé
Account Manager	Noémie Pitois
Account Manager	Lucas Lahore
Strategic Planner	Claude-Henri Galbois
Executive Creative Director	Alexander Kalchev
Creative Team	Jean Weessa
Creative Team	Mélanie Pennec
Creative Team	Jeanne Taillard
Creative Team	Timothy Alexandre
Agency TV Producer	Fabien Donnay
Casa di Produzione	Art Bridge
Casa di Produzione	Quad Productions
Executive Producer	Olivier Bassuet
Founder	Olivier Bassuet
Head of Production	Claudia Traeger
Production Coordinator	Nabia Amraoui
Post Produzione	Nataly Aveillan
Production Company Producer	Gabriel Dugué
Production Designer	Arno Roth
Cinematografia	Balthazar la