| Titolo | Wrong Direction |
| Agenzia | Dare |
| Campagna | Wrong Direction |
| Cliente | Edge Foundation |
| Marca | Edge |
| Data di Prima Diffusione/Publicazione | 2007 / 8 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | Another way forward |
| Trama | The commercial dramatizes the problem of pushy parents who may be driving their children down an education road which isnt right for them. It also highlights the options available for the one in five young people who think they have been pushed down the wrong learning path. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Sonny London |
| Director | Fredrik Bond |
| Art Director | Dave Hobbs |
| Production Company Producer | Helen Kenny |
| Account Director | Lisa Morrison |
| Copywriter | Richard Stoney |
| Agency Producer | Russell Taylor |
| Editor | Tim Thornton-Allen |
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