| Titolo | Dorm |
| Agenzia | VML |
| Campagna | Jealous Computers - Nokia |
| Cliente | Nokia |
| Marca | Nokia |
| Posted | Agosto 2007 |
| Prodotto | N95 |
| Settore | Telefoni cellulari e cercapersone |
| Slogan | A Global Warning |
| Trama | The launch of the new Nokia N95 causes a lot of jealousy with old-school computers and hardware. We warn people by showing them some examples of what this jealousy can lead to. |
| Filosofia | That people, even if they know it cant be true, still want to know «what is this about? ». Although it seems like it has been set up as something real, people will immediately understand it is advertising and thats also the way we wanted it to be, we did not want to create a well-trick-people-and-pretend-it-is-really-true-and-then-well-show-them-it-was-advertising-haha-campaigns. A concept that: really communicates the message « its what computers have become » at the same time has the « rawness » & « edginess » it needs to make it a viral hit. The concept was executed in several formats 2 or 3 viral movies & 8 testimonial-movies (posted on several video sharing sites) Personalised warning movies for leading bloggers Print posters (2 versions) & stickers Online bannering A microsite with several content items |
| Problema | Create a viral campaign for Nokia Nseries in order to: 1. Drive buzz and interest in the Nokia Multimedia Computer category. 2. Drive brand awareness for Nokia Nseries, and the N95 in particular. 3. Communicate the fact that Nokia Nseries is a super-set of Nokia. These are real multimedia computers that have become real PC-substitutes. 4. Should support the overall campaign message: its what computers have become. |
| Risultato | As campaign just wired it's a bit too early to comment on results. can be shared in later stadium. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Market | Belgio |
| Casa di Produzione | CZAR |
| Graphic Designer | Bert Beckers |
| Executive Creative Director | Sam De Volder |
| Graphic Designer | Valentijn Destoop |
| Art Director | Gerdien Stevense |
| Multimedia Developer | Pascal Van Hecke |
| Copywriter | Paul Van Oevelen |
| Account Director | Peter Vindevogel |