| Titolo | Bicycle |
| Agenzia |
Ogilvy Worldwide
|
| Campagna |
Man with Machine: Think Series
|
| Cliente |
IBM
|
| Marca |
IBM
|
| Data di Prima Diffusione/Publicazione |
2015
|
| Settore | Materiale Elettrico ed elettronico
|
| Filosofia | Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. |
| Problema | We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. |
| Risultato | The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. |
| Tipo di Media |
Poster
|
| Account Director |
Ann Rubin
|
| Account Supervisor |
Jeremy Kuhn
|
| Account Director |
Kimberly Duffy
|
| Account Executive |
Kaitlin Giannetti
|
| Account Executive |
Tim Graves
|
| Account Executive |
Lindsay Jaffe
|
| Worldwide Creative Director |
Steve Simpson
|
| Executive Creative Director |
Susan Westre
|
| Executive Creative Director |
Ryan Blank
|
| Executive Creative Director |
Mike Hahn
|
| Executive Creative Director |
Keith Anderson
|
| Creative Director |
Jeff Curry
|
| Creative Director |
Doug Schiff
|
| Creative Director |
Mervyn Rey
|
| Creative Director |
Chris Rowson
|
| Creative Director |
Bastien Baumann
|
| Creative Director |
Sam Mazur
|
| Associate Creative Director |
James Chana
|
| Agency Producer |
GLORIA HALL
|
| Agency Producer |
Elizabeth Lucas
|
| Agency Producer |
Don Hanson
|
| Agency Producer |
Val Geigel
|
| Agency Producer |
Eric Makar
|
| Design Director |
Sid Tomkins
|
| Illustrator |
Kai and Sunny
|
