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Catherine Masson
Catherine Masson
Advertising Manager at Air France
Paris, Francia
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TitoloPeace Is A Fight 8
Agenzia
Campagna Peace is a fight - Marithe Francois Girbaud
Cliente Marithé + Francois Girbaud
Marca Marithe + Francois Girbaud
PostedGiugno 2007
Settore Comunicazione Istituzionale
Slogan Supports seed of peace
Filosofia Because peace is a fight (our slogan), the seeds of the previous seasons have grown.
Today, they are adult acting fot the peace, they are trample on the last war vestiges, another time objects and abandonned toys devored by the nature. It's a positive fight, turned towards future and life is healing and embracing life again.
An urban touch have been given to this campaign, in order to stay near of the brand codes, an surrealist and metaphoric environment.
Filosofia (Lingua Originale) Parce que la paix est un combat (Peace is a fight), les seeds (jeunes graines) de la saison précédente ont grandi. Aujourd'hui devenus des adultes oeuvrant pour la paix, ils piétinent les derniers vestiges de la guerre, objets d'une autre époque, jouets abandonnés dévorés par la nature. C'est un combat constructifs, tourné vers l'avenir, la vie a repris le dessus.

Une touche d'urbanité a été donné à cette campagne, afin de rester proche des codes de la marque, un décor surréaliste et métaphorique.
Problema The international advertising campaign for the winter season, is " . du soutien que Marithé + François Girbaud apporte à Seeds of Peace:" the apostolic and non-profit association who help youg poeple who are living in war regions so that they become futur leaders acting for peace.

Marithé + François Girbaud are engaged to hold up this operation, to associate Seed of peace to their communication and to offer their talent use to the association.
Problema (Lingua Originale) La campagne publicitaire internationale pour la saison hiver, signe une nouvelle page du soutien que Marithé + François Girbaud apporte à Seeds of Peace: l'association apostolique à but non-lucratif qui aide les jeunes des régions en conflit à devenir de futurs leaders oeuvrant pour la paix.

Marithé + François Girbaud se sont engagés à soutenir cette démarche, à associer à leur communication Seeds of Peace, à mettre leur talent au service de l'association.
Tipo di Media Poster
Market Stati Uniti, Giappone, Belgio, Francia, Germania, Olanda, Regno Unito, Italia
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