| Titolo | Pierce DNA |
| Agenzia | Wieden + Kennedy |
| Campagna | DNA - EA Sports |
| Cliente | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Novembre 2007 |
| Prodotto | NBA Live '08 |
| Settore | Consolles per Video Games |
| Slogan | How Does It Feel? |
| Trama | NBA superstar Paul Pierce is made up of all the moves he makes. In this spot utilizing in-game footage and special effects, we see trails and PlayStation3 icons showing his every movement in detail. Basketball is truly part of Pauls DNA. |
| Problema | To build anticipation of the launch of NBA Live 08 and emphasize how the newly-added Go To Move for each player puts control in the gamers hands. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Marc D'Avignon |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Executive Producer | Jelly Helm |
| Executive Producer | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Art Director | Chris Thurman |
| Agency Producer | Andy Murillo |
| Casa di Produzione | Prologue Films |
| Post Production | Prologue Films |
| Audio Post Production | Lime Studios |
| Director | Kyle Cooper |
| Director | Jesse Jones |
| Director | Danny Yount |
| Sound Design Company | Beacon Street |
| Music Production | Beacon Street |
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