A young man is walking around the city holdin something that seems a balloon. The people in the city look at him and finds the balloon incredible. In the middle of the spot, we discover what kind of balloon it is.
Filosofia
A good ad and some guerrilla marketing.
Problema
We want to introduce the new New Beetle again in the spanish market. And at the same time explain witha a big idea what does New Beetle mean and who is the real target.