Spa - "Placeb’eau"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgio

Premi

1320

Marca: Spa
Paese: Belgio

Cliente: Spadel

Titolo	Placeb’eau
Agenzia	Happiness Brussels, an FCB Alliance
Campagna	Placeb’eau
Cliente	Spadel
Marca	Spa
Data di Prima Diffusione/Publicazione	2023 / 1
Settore	Acque minerali con gas
Filosofia	Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? Right, there's a pill for that! SPA® introduces Placeb'eau. A new pill, with many health benefits. Including these: aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function, and many more. So, what's in this pill? Absolutely nothing. Just take it 8 times a day, with a glass of pure water. Because obviously, it’s not about the pill, but about the glass of water you’re having with it. Placeb'eau is SPA®'s cheeky way of reminding and encouraging all Belgians to drink more water, and in doing so, to take better care of their health. The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website. An act of pure generosity by Belgiums most iconic waterbrand. The campaign played out across many different channels.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	47 seconds
Advertising Manager	Mélanie Decelle
Advertising Manager	Séverine Du Champs
Advertising Manager	Zocha Mikolajczyk
Advertising Manager	Marianne Van Lathem
Advertising Manager	Tamara Daumerie
Executive Creative Management	Karen Corrigan
Chief Creative Officer	Geoffrey Hantson
Executive Creative Director	Philippe Fass
Creative Content Director	Jil Dockx
Creative Content Director	Lode Vochten
Strategic Director	Isabelle Koelman
Connectivity Planner	Marine Vandenplas
Concept	Isabel Snellen
Concept	Frederik Clarysse
Content	Brent Roofthooft
Copywriter	Stéphane Opdenbosch
Copywriter	Dee Verwaertermeulen
Copywriter	Elmer Tazartez
Business Director	Kris Van Den Brandt
Account Management	Stef Cuypers
Account Management	Emmanuelle Hoet
Account Management	Yente Janssen
Art Director	Iliana Couvez
Head of Design	Dries Lauwers
Graphic Designer	Lore Snauwaert
Graphic Designer	Karel Chanterie
Graphic Designer	Jonathan Kalifat
DTP	Loïc Lenoble
Head of Production	Bart Vande Maele
Head of Production	Arthur De Wachter
Head of Motion	Remke Faber
Motion Designer	Simon Schuurman
Motion Designer	Bart Callaerts
Direttore della fotografia	Thomas Ost
Director	Simon Schuurman