Burger King - "Scary Clown Night"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spagna

Premi

32022

Marca: Burger King
Paese: Spagna

Cliente: Burger King

Titolo	Scary Clown Night
Agenzia	LOLA MullenLowe
Campagna	Burger King
Cliente	Burger King
Marca	Burger King
Posted	Aprile 2018
Settore	Distribuzione
Trama	Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown. You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too.
Tipo di Media	Case Study
Lunghezza	128 seconds
Post Produzione	Serena
Executive Creative Director	Pancho Cassis
Creative Director	Fred Bosch
Creative Director	Fabio Brigido
Creative Director	Tomás Ostiglia
Copywriter	Alvaro Palma
Copywriter	Jose Sancho
Copywriter	Tom Elliston
Art Director	Pedro Sattin
Community Manager	Alex Sanchez
Account Director	Carlos Solchaga
Account Manager	Beatriz Sanz
Account Manager	Laura Gerpe
Strategic Planner	Marcelle Santos
Communications Planner	Daniel Packness
Agency Producer	Florencia Caputo
Agency Producer	César Baciero
Agency Producer	Diego Baltazar
Casa di Produzione	Only 925
Director	Rodrigo Cortés
Executive Producer	Maria Jesus Horcajuelo
Production Manager	Óscar Vigiola
Direttore della fotografia	Rafa García
Editor	Efraín Parrilla
Photographer	Ale Burset
Digital Retoucher	Diego Speroni
Music	TBC Spain
Media Agency	Vision Media
Public Relations Agency	Weber Shandwick
Chief Creative Officer	Chacho Puebla
Head of PR	Sarah Okrent
Head of Brand Marketing	Fernando Machado