Nissan - "Vacation"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, Stati Uniti

6807

Titolo	Vacation
Agenzia	TBWA\Chiat\Day New York
Campagna	Weekend Away
Cliente	Renault
Marca	Nissan
Posted	Novembre 2017
Settore	Auto Nuove
Filosofia	Forward Emergency Braking (FEB) is a flagship Nissan feature, coming standard in many models. Getting listeners interested in this technology would create traction across the Nissan range. FEB is also a key proof point in reinforcing Nissan’s goal of making innovation accessible. But we would have to achieve this in an entertaining, engaging way, to live up to the brand's biggest imperative: to make innovation exciting. The FEB technology 'sees' objects that are right in front of you, and stops you before you run into them.
Tipo di Media	Radio
Lunghezza	57 seconds
Global Chief Creative Officer	Chris Garbutt
Executive Creative Director	Wade Alger
Executive Creative Director	Erik Vervroegen
Executive Creative Director	Neil.A Dawson
Creative Director	Brent Singer
Creative Director	Darren Borrino
Creative Director	Rob Rutherford
Copywriter	Rob Rutherford
Copywriter	Jenny Glover
Executive Agency Producer	Jason Souter
Agency Producer	Olivia Whyte
Production Company	Pirate Group Toronto
Director	Tom Eymundson
Producer	Maggie Blouin Pearl
Audio Engineer	Keith Ohman
Voice-Over	Keith Dinicol