Zune - "Float"

72andSunny

72andSunny Los Angeles, Stati Uniti

4649

Titolo	Float
Agenzia	72andSunny
Campagna	Zune Arts - Zune
Cliente	Microsoft
Marca	Zune
Posted	Luglio 2007
Settore	TV, Hi-Fi, Video, Personal Stereo & Accessori
Trama	To complement the music of the band What Made Milwaukee Famous, Chicago-based collective Vitamin developed the story in collaboration with 72andSunny, in which two young people see each other at quaint outdoor espresso stand under a starry night sky. As they one-up each other in sharing biscottis, flowers, Polaroid photos they are buoyed by the act of giving and literally float higher with every exchange, until they hover over the sleeping city. Inspired by the work of animator/director Sylvain Chomet, Vitamin created the film using modeling and rendering of characters and environments as opposed to traditional cel animation.
Risultato	After the last few high-energy Zune Arts collaborations, it was refreshing to create a quieter, more sentimental story, said Glenn Cole, Creative Director and Co-Founder, 72andSunny. Float is like Garden State, but without Natalie Portman. As Zune Arts heads into its second year, the program continues its mission to live the Zune brand idea of friendship and sharing by fostering inspiring collaborations between artists in all mediums.
Tipo di Media	Web Film
Lunghezza	60 seconds
Market	Stati Uniti
Creative Director	Glenn Cole
Advertising Manager	Jessica Lewis
Agency Producer	Rebekah Mateu
Copywriter	Jason Norcross
Copywriter	Bryan Rowles
Special Effects / VFX	Vitamin
Music Production	What Made Milwaukee Famous