Solar City - "Fish Tank"

Arnold

Arnold Boston, Stati Uniti

8107

Marca: Solar City
Paese: Stati Uniti

Cliente: Solar City

Titolo	Fish Tank
Agenzia	Arnold
Campagna	At Home with Ra
Cliente	Solar City
Marca	Solar City
Posted	Agosto 2015
Settore	Varie
Trama	SolarCity is featuring a new character in it’s most recent batch of ads and, spoiler alert, it’s a ancient deity with the head of a falcon. That’s right, America’s number one solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. The new campaign features the fowl-faced sun god helping out around the house – vacuuming, trimming the hedges and powering reading lamps. And while the visuals are otherworldly, the message is simple: Put the infinite power of the sun to work and save. Because, at the end of the day, that’s what SolarCity is all about. To bring this environmentally-conscious deity to life Arnold turned to Hungry Man’s Conor Byrne, a Cannes Young Director Award winner and two-time 2015 Cannes Lion recipient. Conor’s ability to ground the fantastical in every day settings was a perfect fit for the supernaturally routine world that Arnold and SolarCity were attempting to construct.
Tipo di Media	Televisione
Lunghezza	30 seconds
Chief Creative Officer	Wade Devers
Executive Producer	Kevin Byrne
Chief Creative Officer	Jim Elliott
Editor	Aaron Langley
Director	Conor Byrne
Executive Creative Director	Pete Johnson
Group Creative Director	Sean McBride
Art Director	Nate Donabed
Copywriter	Josh Kahn
Agency Producer	Sean Vernaglia
Assistant Agency Producer	Hillary O'Rourke
Line Producer	Tyler Byrne
Cinematografia	Scott Henriksen