Yolanda Be Cool - "Yolanda Recall"

Gotham, Inc.

Gotham, Inc. New York, Stati Uniti

13114

Titolo	Yolanda Recall
Agenzia	Gotham, Inc.
Campagna	Yolanda Be Cool: International Product Recall
Cliente	Yolandabecool
Marca	Yolanda Be Cool
Data di Prima Diffusione/Publicazione	2012 / 10
Settore	Editoria Audiovisiva
Trama	The 2010 song, “We No Speak Americano” was a bigger brand than the artist Yolanda Be Cool, reaching #1 on the Billboard Chart in 23 countries. With a new album coming out, the duo of DJs had to find a way to take credit for the song, while making room and introducing their new work. The campaign had to make Yolanda Be Cool as popular and recognizable as their previous hit. If they launched an album without taking credit for Americano, the album would have had none of the rub-off affect from their smash hit. So we wanted people to know, the DJs who brought you Americano are now bringing you their new album, Ladies and Mentalmen. Prior to the Product Recall, no one linked Yolanda Be Cool and Americano.
Tipo di Media	Web Film
Chief Creative Officer	Marty Orzio
Talent	Yolanda Be Cool
Group Creative Director	Anthony Moss
Copywriter	Anthony Moss
Copywriter	Kasey Foster
Art Director	Patrick Walsh
Producer	Matt Nowak
Producer	Dan Bradbury
Producer	Paul Gunnarson
Producer	Cristina Alberto
Director	Elliot Dillman
Casa di Produzione	Bankrupt Films
Editing Company	Cosmo Street
Editor	Aaron Langley