SK-II - "The Center Lane"

GREY Tokyo

GREY Tokyo Tokyo, Giappone

Premi

7931

Marca: SK-II
Paese: Giappone

Cliente: Procter & Gamble

Titolo	The Center Lane
Agenzia	GREY Tokyo
Campagna	The Center Lane
Cliente	Procter & Gamble
Marca	SK-II
Data di Prima Diffusione/Publicazione	2021 / 3
Settore	Prodotti per la pelle
Trama	The Centre Lane, is a empowering docu-drama that blends live action and animation to tell the story of the Japanese swimming prodigy Rikako Ikee and her route back to competition following a devastating diagnosis of leukaemia when she was just 18.
Tipo di Media	Branded Content
Lunghezza	323 seconds
Market	Singapore
Executive Creative Director	Graham Drew
Consulting Executive Creative Director	Leo Savage
Creative Consultant	Stuart Harkness
Executive Creative Strategy Director	Danni Mohammed
Executive Creative Business Director	Siddika Dehlvi
Executive Creative Producer	San Takashima
WPP Team Lead	Nihar Das
Creative Strategist/Copywriter	Katie Mulligan
Global Integration Lead	Nathan Wilson
Executive Account Director	Yukiko Ochiai
Senior Producer	Shoko Akutagawa
Creative Director	Ashley Chen
Creative Director	Ken Mitani
Creative Director	Sudhir Pasumarty
Copywriter	Yukika Anan
Art Director	Erina Uchiyama
Senior Project Director	Angelique Malabanan
Project Director	ChewLing Loke
Creative Director	Shane Lester
Senior Account Executive	Iris Gu
Planning Director	Hiroko Matsuo
Account Director	Sue-Ann De Cruz
Business Director	William Godwin
Media Director	Prajat Khare
Director	Hirokazu Kore-eda
Associate Director	Wataru Togashi
Direttore della fotografia	Ryutu Kondo
Music Director	Akira Kosemura
Animator - Animation	Hideki Inaba
Animator - Animation	Nobuaki Doi
Animator - Animation	Masanobu Hiraoka
Post Produzione	Daryl Bryan Lim
Post Produzione	HOGARTH WORLDWIDE
Casting	Choei Suzuki
Casting Agency	Gambit