| Titolo | Printworks |
| Agenzia | Family Type |
| Campagna | Printworks |
| Cliente | Broadwick Live |
| Marca | Broadwick Live |
| Posted | Luglio 2020 |
| Settore | Event/Tradeshow Management |
| Filosofia | An augmented reality campaign for Printworks London to promote their season of events. 3D typography that built upon the cultural venue's original identity by Only Studio and heritage as Europe's largest printing factory was applied to giant billboards installed across London and other English cities, press advertisements, posters and online graphics. When viewed through the phone camera using a custom built app, users were able to experience the 3D typographic animations come to life in immersive augmented reality where they could move through the artwork, record photos or videos and share these online. |
| Tipo di Media | Digital Installation |
| Lunghezza | |
| Casa di Produzione | Family Type |
| Design Company | OMSE |
| Design Company | Family Type |
| Creative Director | Briton Smith |
| Creative Director | Jack Walmsley |
| Digital Design | Ben Chan |
| Digital studio | Twomuch Studio |
| Designer | Ross Aitken |
More Work
SEE ALLMagical Menagerie
- MARCA:
- David Yurman
- AGENZIA:
- The-Artery
The Whoopsery
- MARCA:
- Chick-fil-A
- AGENZIA:
- McCann New York
Universal Sans
- MARCA:
- Family Type
Responsible Investing
- MARCA:
- Nuveen Investments
- AGENZIA:
- MullenLowe U.S.
Wall & Chain
- MARCA:
- Airbnb
- AGENZIA:
- VCCP Berlin