Skoda - "Review Hacking"

DDB Paris

DDB Paris PARIS, Francia

Premi

7585

Marca: Skoda
Paese: Francia

Cliente: Volkswagen Group

Titolo	Review Hacking
Agenzia	DDB Paris
Campagna	Review Hacking
Cliente	Volkswagen Group
Marca	Skoda
Posted	Luglio 2023
Settore	Auto Nuove
Filosofia	In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Škoda. So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors? ŠKODA and Track DDB present « Review Hacking” A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As ŠKODA FABIA is not one of these car models, it is not one of these videos either. That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic. In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA.
Tipo di Media	Case Study
Lunghezza	84 seconds
Advertising Manager	Antoine Weil
Advertising Manager	Marie-Charlotte Bosvieux
Advertising Manager	Céline Hahn
Advertising Manager	Marc Salaud
Agency	TRACK DDB°
Chief Creative Officer	Alexander Kalchev
Creative Director	Benjamin Dessagne
Creative Director	stephane santana
Account Management	Vincent Leorat
Account Management	Coralie Bouillier
Account Management	Paul Pieuchot
Head of Social Media	Pierre Guengant
Social Media Manager	Edouard Frapier
Community Manager	Maxime Yeh