Samsonite - "Samsonite Vs Risky Business"

Saatchi & Saatchi Brussels

Saatchi & Saatchi Brussels Bruxelles, Belgio

5855

Titolo	Samsonite Vs Risky Business
Agenzia	Saatchi & Saatchi Brussels
Campagna	Samsonite VERSUS The World
Cliente	Samsonite Corp.
Marca	Samsonite
Data di Prima Diffusione/Publicazione	2014 / 8
Prodotto	Triforce
Settore	Luggage & Traveling bags
Trama	At the centre of the ultimate tug-of-war between tractors, horses and weight-lifters, the new Lite-LockedTM case remains intact thanks to the innovative Curv® technology and 3-point-lock system, a winning combination of strength and security.
Filosofia	‘VERSUS’ showcases the latest innovations in travel design and technology that set Samsonite apart from the competition. “The brief for this project was a great challenge; tell the world that Samsonite products are built to last and endure. Well we decided to go one better and actually show the world by inviting them into the heart of the Samsonite Quality Lab. Then we set about holding Samsonite to their word by letting loose the greatest forces of nature against each innovative feature of their range. The result is a series of quirky and funny videos that really reinforce the strength, resilience and durability that have kept Samsonite at the forefront of the luggage industry for years”.
Tipo di Media	Web Film
Lunghezza	55 seconds
Art Director	Arnold Hovaert
Copywriter	Damien Veys
Creative Director	Alexander Cha'ban
Account Director	Jonathan Moerkens
Casa di Produzione	Denzzo
Director	Lars Damoiseaux
Producer	Jeroen Berx
Producer	A A