Heineken - "The Dilemma"

Publicis Italy

Publicis Italy Milan, Italia

15691

Titolo	The Dilemma
Agenzia	Publicis Italy
Campagna	The Dilemna
Cliente	Heineken
Marca	Heineken
Data di Prima Diffusione/Publicazione	2016 / 3
Settore	Birre
Trama	Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room.
Tipo di Media	Ambient
Lunghezza	197 seconds
Executive Creative Director	Bruno Bertelli
Executive Creative Director	Cristiana Boccassini
Strategic Planner	Bela Ziemann
Associate Creative Director	Aureliano Fontana
Associate Creative Director	Bruno Vohwinkel
Executive Producer	Silvia Cattaneo
Account Manager	Lorenza Montorfano
Executive Creative Director	Marco Venturelli
Executive Creative Director	Luca Cinquepalmi
Associate Creative Director	Polina Zabrodskaya
Account Manager	Giada Salerno
Strategic Planner	James Moore
Account Manager	Maria Elena Gaglianese
Art Director	Laura Aondio
Copywriter	Francesca Vitello