| Titolo | Why We're Here |
| Agenzia | Wieden + Kennedy |
| Campagna | Madden NFL '08 - EA Sports |
| Cliente | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Agosto 2007 |
| Prodotto | Madden NFL '08 |
| Settore | Consolles per Video Games |
| Slogan | It's in the game. |
| Trama | This new spot serves as the anthem for the whole Madden 08 campaign. A montage of footage shows everyday fans playing Madden across home and office; grown men and children alike getting fired up by its game play, and the camaraderie born out of hours playing Madden with your friends. All this imagery reinforces the voice of Madden fans speaking directly to fellow Madden fans, as well as inviting new fans to join in on the excitement surrounding the upcoming release of the game. |
| Problema | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Stati Uniti |
| Post Production | Joint Editorial House |
| Audio Post Production | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Will Ulbricht |
| Art Director | Lee Jennings |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Producer | Corey Bartha |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Casa di Produzione | RadicalMedia |
| Director | Greg Kohs |
| Editor | Matt Hilber |
| Direttore della fotografia | Chris Hornbecker |
| Music Production | Pump Audio, Inc. |
More Work
SEE ALL2012
- MARCA:
- Chevrolet
- AGENZIA:
- Goodby Silverstein & Partners
Tommy
- MARCA:
- Chevrolet
- AGENZIA:
- Goodby Silverstein & Partners
Status
- MARCA:
- Chevrolet
- AGENZIA:
- Goodby Silverstein & Partners