EA Sports - "Countdown"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

4633

Titolo	Countdown
Agenzia	Wieden + Kennedy
Campagna	Madden NFL '08 - EA Sports
Cliente	Electronic Arts Inc.
Marca	EA Sports
Posted	Agosto 2007
Prodotto	Madden NFL '08
Settore	Consolles per Video Games
Slogan	It's in the game.
Trama	This spot portrays the anticipation of Madden and the need for the competition and camaraderie that football brings to everyone. Through a montage of shots featuring a proud Madden fan showing off his entire game collection, portraits of XBOX Live gamer tag jerseys, and guys tossing around a football during lunch break on a loading dock, among other things, we get a sense for how eager football fans are for August 14, the day Madden 08 appears in stores.
Problema	To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Tipo di Media	Televisione
Lunghezza	30 seconds
Sound Design Company	Joint Editorial House
Post Production	Joint Editorial House
Audio Post Production	Joint Editorial House
Creative Director	Jose Cabaco
Creative Director	Tim Wolf
Copywriter	Will Ulbricht
Art Director	Lee Jennings
Account Director	Steve Barry
Account Director	Victoria Krueger
Producer	Corey Bartha
Executive Creative Director	Jelly Helm
Executive Creative Director	Steve Luker
Agency Executive Producer	Ben Grylewicz
Casa di Produzione	RadicalMedia
Music Production	Pump Audio, Inc.