Titolo | Dress For It |
Agenzia | Draftfcb Melbourne |
Campagna | Dress For It |
Cliente | Honda Motor Co., Ltd. |
Marca | Honda |
Posted | Febbraio 2007 |
Prodotto | CR-V |
Settore | Auto Nuove |
Trama | Set in a lively urban street, the TV commercial feels more like a rock clip youd see on Video Hits or Rage rather than an advertisement. Fueled by a pumping electro music track, the spot sees a rugged hero male exit a building in what looks like downtown New York. Wearing a suit we follow him walking down the street, towards a camera tracking backwards, stripping his clothes off to reveal a number of different outfits jeans and a casual top, a tuxedo and finally board shorts and a singlet. As the camera continues to move back, the CR-Vs dynamic new redesign is revealed as the film clip reaches its climax. |
Filosofia | The commercial cleverly exploits the different outfits to highlight the unrivaled versatility at the core of the new CR-V in an emotional, uplifting fashion. |
Problema | To launch the all-new, third generation Honda CR-V to the Australian market and attempt to once again take the leading market position. The strategic and creative challenge was to communicate the unrivaled versatility associated with the CR-V in an emotional way something which hasnt really been done before in this category. |
Tipo di Media | Televisione |
Lunghezza | |
Art Director | Mick Bakos |
Copywriter | Eric Blakeway |
Production Company Producer | Catherine Chapple |
Director | Patrick Hughes |
Account Director | Chris Ivanov |
Creative Director | Scott Lambert |
Account Director | Stephen McLardie |
Copywriter | Romani Mieszkowski |
Art Director | Mikey Tucker |
Agency Producer | Karina Wright |
Casa di Produzione | @radical.media |
Post Production | Animal Logic |
Sound Production | Level Two Music |
Sound Production | Risk Sound |