| Titolo | Arrows |
| Agenzia | Y&R London |
| Campagna | Land Rover - Fleet |
| Cliente | Jaguar Land Rover |
| Marca | Land Rover |
| Data di Prima Diffusione/Publicazione | 2011 / 4 |
| Settore | Automobili/Motoveicoli |
| Slogan | The adventurous businessman is back |
| Trama | Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition. We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board. The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers. |
| Problema | RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak. The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Mark Roalfe |
| Copywriter | Phil Forster |
| Art Director | Tim Brookes |
| Photographer | Andy Green |
| Typographer | Lee Aldridge |
| Account Director | Glynn Euston |
| Account Manager | Simone Raspagni |
| Producer | Ali Power |
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