| Titolo | MOTION |
| Agenzia | Curtis Birch, Inc. |
| Campagna | MOTION |
| Cliente | Thor MX |
| Marca | Thor |
| Posted | Gennaio 2007 |
| Prodotto | Motocross Gear and Apparel |
| Settore | Abbigliamento sportivo |
| Slogan | Moto in Motion |
| Trama | The spot showcases all disciplines of the sport of motocross - motocross, supercross, supermoto and freestyle - in the most visually arresting way imaginable. The spot dramatically showcases the dyamic nature of all aspects of the sport and brings the brand's "moto in motion" tagline to life. |
| Problema | We were required to feature four of the top riders in the world in the spot. Fans of the sport have been innundated with highlight footage of these same riders. Our problem to solve was this: how do we showcase this same action in a way that has never been seen before? |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Canada, Stati Uniti |
| Executive Creative Director | Jim Gallagher |
| Animation Director | Pasha Ivanov |
| Director | Richard Yelland |
| Copywriter | Richard Yelland |
| Graphic Designer | Cadin Batrack |
| Art Director | Pasha Ivanov |
| Casa di Produzione | Sputnik Studio |
| Special Effects / VFX | Sputnik Studio |
| Post Production | Sputnik Studio |
| Editing Company | Sputnik Studio |